Collage of images of volunteers

Workplace Campaigns

All the tools and resources to manage your workplace campaign

Help Everyone in Roanoke Valley Thrive

Your donation helps more people thrive. Thank you for making our community stronger!

Plan a Successful Campaign


Campaign Planning Tools Videos Educational Materials Posters and Signage Logos Start a Campaign




Thanks to the generosity of employees in the workplace, United Way of Roanoke Valley is able to help thousands of people in need in our community.

Workplace campaigns have long been the foundation of United Way of Roanoke Valley's fundraising efforts, and those who serve as our Employee Campaign Managers each year are key to our success. ECMs, as they're affectionately called, assume leadership responsibility for UWRV's campaign in the respective workplaces, and bring together the necessary resources to conduct a successful campaign.

Our Campaign Toolkit is an A-Z guide for running an impactful United Way Campaign in the workplace. Videos, brochures, posters, and tent cards are just a few of the materials available that can help educate employees about United Way-funded initiatives. We've even got some tried and true campaign ideas to help put fun and enthusiasm, into your campaign.

Start a Campaign

If you are interested in your company running a workplace campaign, please contact one of our Investor Relations Specialist at 540.777.4200.

Campaign Planning Tools

Best Practices

2021 ECM Workplace Campaign Handbook

Goal Thermometer

Goal Worksheet

Our Impact

2022 Midyear Stats 

2021 Annual Report


Find all the campaign videos on YouTube.Youtube Icon

Educational Materials

What it Means to Live United

Let's Get Social - Sample Messaging

You've Got Mail - Sample Emails

Impact Story Cards

HRV Initiatives Supplemental Sheet

Early Education Initiatives Supplemental Sheet

Value of a Dollar Infographic

Posters and Signage

If Everyone Gave 11 x 17

It's a Movement, Not a Moment 11 x 17

It's a Movement, Not a Moment 16 x 20

Yard Sign with Outdoor Stake or Table Easel


Live United Logo

United Way Roanoke Valley Rectangle

United Way Roanoke Valley Square


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